Amid the growing demand for CBD products, women are actively taking charge by leading some of the best cannabinoid brands available today. CBD’s potential to help with pain, anxiety, stress, sleep, and tons of health issues without causing side effects has made it an essential part of a wellness routine.
Culture in CBD companies is more diverse than ever, with women actively taking charge of leading major departments. The global demand for CBD products is expected to grow at a whopping CAGR of 43%, so the potential for women entrepreneurship or lead roles is plenty.
Many Old Skool CBD brands are now actively recruiting women to lead major departments in the company. Some studies show that having women in key positions brings positive change and a new perspective on the company’s growth trajectory.
This leads to better and more diverse initiatives, and the potential to tap into the female audience market. Today we’ll take a look at some of the women-owned CBD brands and take a deep dive into the endless opportunities for budding female entrepreneurs.
Sagely Naturals
Kaley Nichol and Kerrigan Behrens started Sagely Naturals in 2015. Kaley suffered from chronic back pain for a long time. Someone close to her gave CBD honey, and within hours of consuming it, she felt great relief from her throbbing back pain. At this moment, she realized that CBD has great potential to improve life for millions of people.
The next day she went to the dispensary with her neighbor and soon-to-be co-founder friend Kerrigan Behrens. They observed that the CBD market was very bland, and there was no unique appeal to the products. Packaging was meh, labeling was not properly done, and it just felt like a huge gap between what customers need and what brands are offering.
So, they decided to start their own CBD brand with a focus on high-quality and non psychoactive therapeutic products. Their focus was to create CBD products that were easy to understand and use and that people could trust.
Sagely Naturals grew quickly, and soon they were selling their CBD creams and oils in big stores like CVS. Recently, they acquired a non-CBD gummy brand called HempFusions to increase the product offerings and capture a wider audience.
Kaley and Kerrigan’s goal is to help people feel better naturally without having to rely on strong medicines. They also wanted to teach people about how CBD could be used safely. Their brand became known for being honest and for making products that worked.
Winged Wellness
Winged Wellness was started by Jessica Mulligan to fill the space of women-oriented CBD brands in the country. Jessica suffered from crippling anxiety for a very long time, and most modern medicines failed her. Some major life changes worsened her condition.
Jessica’s friend suggested she try CBD and certain adaptogens as a last resort. To her surprise, CBD worked and brought down her anxiety. Finally, she was able to sleep through the night without getting panic attacks and felt a sort of weight going away from her chest and back.
This made her curious about alternative medicines and the mental health struggles of the masses. In her research, she found that women tend to suffer from depression, anxiety, and sleep issues more than men.
She started talking to women around her and noted that so many women suffer from severe anxiety every day, which in turn affects both their personal and professional lives.
So she decided to change things for good and started Wing Wellness, with the sole focus on improving the day-to-day lives of women with high-quality CBD products. Winged Wellness products are specially formulated by keeping the needs and demands of women’s bodies in mind.
The brand also has a thriving community to support women from all walks of life. This aim to support women’s health reflects well in the Winged Wellness product portfolio. It includes offerings like Balanced Babe capsules for mood swings, breast health, and bloating, rise gummies for energy and focus, sleepyhead gummies for mental calmness and serenity sleep, and love bite gummies for boosting pleasure and libido.
The Healing Rose
The Healing Rose was founded by Laura Behoner back in 2016. The brand offers a unique portfolio consisting of handcrafted body care products. The company uses only organic stuff to make essential oils, waxes, body butter, herms, and carrier oils.
To maintain quality and consistency, each product is specially produced in small batches under strict quality control measures. It’s a completely women-owned business, and they have plans to expand it to B Corp in the coming days to expand in markets and improve employee welfare and community work.
All Healing Rose products are free from GMOs, parabens, emulsifiers, parabens, and all sorts of synthetic ingredients. The Healing Rose has grown a lot since Laura first started making salves in her kitchen, but they’ve kept their commitment to quality and natural ingredients. They’re still a relatively small company, which allows them to pay close attention to every product they make.
Their hemp-infused products go through third-party lab test reports for testing of solvents, heavy metals, pesticides, microbial contaminants, and all sorts of harmful adulterants. The family reduced a dog named Rose back in 2013, and the brand name is based on it.
They offer a wide range of products including Full Spectrum CBD Oil, Organic Lip Balm, Unwind Bath Soak, CBD massage body Oil, BudSuds CBD Soap, and CBD-rich extracts.
The Key Takeaways
To sum it up, women-owned CBD brands are leading the wellness industry with a focus on tailored products and good community support. All the entrepreneur stories we shared above have one thing in common, i.e., they all started with humble beginnings and positive intentions to make women’s healthcare more accommodating.
Be it menstrual pain, anxiety, muscle soreness, bloating, breast tightness, or sleep troubles, CBD products have great potential to improve quality of life without causing side effects. If you are looking for a more neutral option, then Colorado Botanicals can be a great option, especially during the upcoming holiday season.